How to Use the GDN Planner to Find New Facebook Targeting Opportunities

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Alright we’ve all been there – you have an ideal persona, your ideal target market. You have your marketing funnel set up and you’re ready to go.

You know who your target is but you don’t know how to target them. Or maybe, you feel you’ve done a great job targeting your market, but there’s additional opportunities out there…

Well, I’m telling you right now there are new opportunities out there. This blog post will teach you how to use the Google Display Planner to identify new targeting opportunities.

So whether you’re just starting an account build, or you’re looking to put the foot on the pedal of your Facebook campaigns.

What Is The Google Display Planner?

The Google Display Planner is a free AdWords tool you can use to plan your Display Network Campaign.

Click here to get to the tool.

Let’s Get Started…

Here’s the Display Planner upon arrival to the page – we have a few options. In this example, find new targeting ideas.

You’ll see this…

Click “Get Placement Ideas.” In the following screenshots, take a peek at the comments on the screenshots for instructions:

Open Sheet

Now we need to filter from highest amount of impressions per week to low. With that said, there’s a range here which won’t show us the true descending order.

Next, click Text to Columns:

Press Finish then rename columns to Low and High:

(This is our range of potential reach.)

Sort “High” column in descending order to find out what your highest potential reach is:

Quick Tip: Filter and search for “anonymous.google” and delete all mentions of that. Remove filter and re-apply for best data. In this screenshot, I neglected to do so. In doing so, you will have a much cleaner looking list of placements to plug into Facebook.

Now go create your ad sets:

Okay, the reasoning behind us sorting by highest estimated impressions is that theoretically these placements should have well established social presences.

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